Perhaps it’s time for Marvel to consider ceasing production of its comics. I think we’ve gotten to that point. They’ve pretty much proven that they don’t know what they’re doing anymore or they’ve taken on the disastrous business model of trying to appeal to extreme political ideologues who are too busy being offended by things to read comics.
I mean it’s bad enough that they keep altering their characters with no Rhyme or Reason or explanation in the name of diversity, but to then accuse all of their readers of being racist for not liking this, it’s just really telling of how out-of-touch these creators actually are. Now they’re even pulling a Paul feig and attacking the people who sell their comics with accusations of bigotry.

Diversity is and always will be a great thing, but that’s only if it’s actual diversity. Wiping one group of people off the pages to make way for another group is not diversity.

Example: Marvel did a run of the X-Men where the team was all women. That’s not diversity that’s gender segregation. Essentially they took a team that had characters from nearly every region on Earth, as well as a fairly balanced gender percentage, and made it less diverse in the name of diversity.

Stan Lee and Chris Claremont, both pain the idea to age out their old and create new ones to replace them as time went on and the need arose. This would have enabled Marvel to bring in far more characters from Minority backgrounds that they otherwise wouldn’t have. This would also have had a lot less people taking issue with it. Instead they took the disastrous approach of altering characters with no explanation other than it’s an alternate universe we can do what we want. Well you can to a point, but once you’ve reached the majority of your audiences suspension of disbelief, you’ve gone too far. What’s worse is that Marvel apparently doesn’t know how to write these characters. I’ve read some of the Iceman comics, and they are so stereotypical that I can’t imagine any homosexual person reading them wouldn’t be offended.

America Chavez has been openly criticized for being offensive in a stereotypical manner towards Latinos. So their efforts to become more diverse by throwing what they considered diversity in people’s faces, they’ve actually created archetypal stereotypes of actual characters, that could easily be compared to their respective representations version of black face.

The problem is that these writers do not treat these characters as people. They treat them as a means to promote an agenda. As a result though this may not be the intention, they’re not seen nor treated as people. Thus they are never viewed as equal in the eyes of the other characters or in the readers. 

This was not the case in the old comics. Yes they had their problems but for the most part every character was treated as a person. They were looked at as living breathing people first, and while they’re superficial traits were addressed they did not take Center Stage. Instead the focus was on telling a good story.
Marvel Comics has, for all intensive purposes lost this ability. Every single Marvel subscription that I have had through my local retailer, I have cancelled after a few comics for this reason. The story simply aren’t good, the politics is in your face and offensively preachy, and Marvel either doesn’t seem to care or doesn’t understand that. So while I think Marvel for seven decades of great stories, I think I’ll be sticking to independent comic books and in some cases DC for my reading material.
My only advice to Marvel going forward would be to keep the writers working on your Comics away from your Cinematic Universe. It is pretty much the only thing keeping you afloat at this point.

But that’s just my opinion, readers what do you think? Is it time for Marvel to cut ties with the comic book industry? Has their day in the Sun come and gone? Can they bounce back? Let me know in the comments.


Do you have a question about writing, publishing, my stories, etc? Please feel free to post a comment or email me.

I’ll use those comments to select my next blog post.

I have been writing for several years, have 4 published works, experience with publishing and independent work, so I can hopefully be of assistance.

Please note, I only do one of these a day and will do my best to respond to everyone, but it may take some time.

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Thanks friends!

Catch you on the flip side!


10 Comments on “Marvel Comics Endsong…

  1. I’ll come at this from a slightly different direction. I grew tired of the Marvel clichés: EG:
    1. The villain who can mind control the heroes, but this never applies the other way around.
    2. The evil multi-billionaire with secret powers who though they have had little practice can overwhelm veteran heroes, or the CEO who never stops grinning.
    3. The Let’s Find Another Way to Stiff the X-Men.
    The Marvel-universe is full of clichés and the writers seem unable to keep a story line going for more than a year.
    I did like the all-women X-men team for the reason that the story lines were filled with dynamics of ‘Round 1’ to the villains, ‘Round 2′ to the heroes’….’Man! This is going to go the distance’. Instead of the villain winning & grinning until the penultimate page when by some inexplicable move the hero wins (the last page being reserved for another grade-D villain to appear to show what’s happening next issue).
    I returned to comics six years ago after a 45 year absence and after 3 years ditched Marvel for DC/Image/Dark Horse.

    Liked by 1 person

  2. My thoughts (long because I’ve been wanting to say this for a while):

    1: Comics have gone through a structural decline in sales, becoming increasingly niche for decades. A lot of it, I’d say, is factors simply beyond the quality of the writing. Newsstands never liked them and were quick to abandon them (big hassle to stock, small margins), they survived in specialty shops at the cost of insularity, and even though they’ve handled the decline of print media surprisingly well (probably because they were so niche), the decline of physical retail is another story. And this is without the smaller factors like a lack of creative control, the way one small distributor has an effective monopoly, or how the very flowing nature of superhero stories makes true consequence harder.

    2: That being said, I’m not letting the writing off the hook. On the contrary. I mean, I got two recent comics because they had Arcade (a minor supervillain I have an inexplicable love of) in it. Now, Arcade stories are the absolute easiest to do. They still messed it up, once with trying to make him some noir-figure, and the other by shoving in tinny political commentary. And if you can’t do simple hero stories, then what can you do? “Big Events” that will Change Everything (read: Nothing)

    3: This brings me to my conclusion. Superheroes (big two at any rate) have simply outgrown comics. The movies are chart-topping blockbusters, and have been for many years. The comics have failed utterly at taking advantage of that, and neither of the big two’s deep-pocketed owners have seriously tried.
    _ _ _ _ _
    Now what does this mean? Well, I have two theories for why . Neither are exactly exclusive of the other. Both are based on how, economically speaking, the comics are unimportant compared to the movies, so there’s little pressure.

    The first theory is that it’s because of desperate, cynical marketing. I mean, comics are notorious for overhyped gimmicks and have been so for a long time. Sales are declining, so roll the dice on a casting shake-up. Do something that might grab an article or two in external news. This can be considered a kind of “Poochie effect”, to quote the classic Simpsons episode.

    The second, and this came to me while reading the second Arcade story I talked about, is that it’s a desperate attempt at being “relevant” from a field that’s declining and has been overwhelmed by its own movies. “See, this can be important”. It’s not staff thinking up a Poochie to desperately try and save a declining show, it’s earnest creators who want to be the next Norman Lear (of All in the Family fame) without the talent or timing to match.

    These aren’t incompatible, like I said above. There’s definitely cases where one applies more than the other. But I’ve seen both, I’ve seen how there isn’t (if there ever was) much real oversight, and then there’s the frankly bizarre decisions that comic creators have made.

    It all comes together into the issues you talked about.


    • I think I agree with your second theory more, but I’ll take it a step further.
      Some of the smaller markets are doing pretty well. Some of them are Indie Comics sales have increased. This is true for titles like Rat Queens and Lady mechanika, who’s Comics after they go off the shelves, go for between 3 to 10 times the price on eBay.

      For the big comic book companies, I think the problem is more of a misread of their target audience. These days everyone is so desperate to appeal to the younger generation, and because of some very flawed demographic information, most corporations view the younger Generations such as millennials as very left-leaning. Right or wrong they overcompensate in their marketing gimmicks, by writing stories that literally Ram themes akin to cultural Marxism down the readers throats.
      Comic book readers and Geeks as a whole tend to be a moderate liberal crowd, and regardless of their leaning no moderate has much tolerance for extremist ideas.

      We’ve seen this in other markets attempting to appeal to the younger audiences. Look at MTV News, look at the shows they put on, and the subject matter they cover. It’s nothing but social justice and identity politics. Again this is a misread of what the younger Generations want to see and read, and it is turning people off very quickly.

      Again we’ve seen this before. My Generation had a slew of what they euphemistically called punk culture literally everywhere. Like we were all bandana wearing, hair slicked back, punkers. It was a level of absurdity none of us thought would ever be topped, but obviously we went bankrupt on our estimation of how low Corporate America would sink attempting to reach younger audiences.


  3. Pingback: Marvel Comics Endsong… — James Harrington’s Blog of Geek and Writing | The Articles Gallery

  4. Could not agree more. Would love to talk sometime about maybe getting you as a guest on the podcast. Let me know 😉 we aint as big as smodco or rogan but we grinding 🎙🎧☕️🙂


  5. Pingback: Contempt for the Contemptful Reader | James Harrington's Blog of Geek and Writing

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